Marketing Lead, BA Americas

Marketing Lead, Business Area Americas

Embark on a transformative journey with Outokumpu – the stainless steel market leader in Europe and the second-largest player in North America, with global operations and a strong domestic manufacturing footprint in the United States, serving customers across critical industries.

As part of our award-winning global Brand and Marketing team, you will lead marketing for Business Area Americas (BAA). You will build modern, data-driven marketing capabilities and drive go-to-market strategies that accelerate growth across our stainless steel portfolio in one of Outokumpu’s key regions.

This is a high-impact role at the intersection of business strategy, commercial execution, and brand building—working closely with regional leadership and global teams to turn market opportunities into measurable business results. You will help generate demand in industries shaping tomorrow, where future-proof materials are critical to performance, durability, and a more sustainable society.

Location: Houston / Calvert / Hybrid

What You'll Do

• Lead BAA marketing strategy and execution: Own and drive the marketing communications strategy for Business Area Americas, ensuring strong alignment with business objectives and measurable commercial impact
• Drive marketing excellence: Develop and execute go-to-market strategies and marketing programs for key industry segments and product portfolios across the Americas
• Build customer-centric marketing: Develop deep customer and market understanding, including segmentation, buyer personas, and differentiated messaging and content
• Execute high-impact campaigns: Design, manage, and optimize multi-channel campaigns across digital, content, paid, trade media, and events—with clear ROI tracking
• Establish thought leadership: Ramp up and lead BAA thought leadership efforts in close collaboration with global content and social media team
• Act as a strategic partner: Work closely with sales, market development, and strategy teams—positioning marketing as a trusted advisor to the business
• Strengthen brand in the region: Elevate Outokumpu’s brand presence in the Americas by aligning local execution with global brand storytelling and standards

What Makes You a Great Fit

At Outokumpu, we believe in the power of a diverse and qualified team. To excel in the role of Marketing Lead, BAA; we expect you to bring the following to the table:

• Relevant B.Sc. or M.Sc. degree and 8+ years of experience in B2B marketing or marketing communications
• Extensive experience in B2B marketing within a global, industrial or technology-driven environment and demand creation
• Strong communication, presentation, and writing skills in English (Spanish is a plus)
• Data-driven marketing mindset: proven track-record on turning business goals and insights into focused, measurable marketing actions
• A sharp eye for brand, design, and coherent storytelling
• Collaboration and delivery: Structured project management and confidence to work closely with commercial stakeholders and external agency partners

Salary: $106,100 to $132,600

 Why Join Outokumpu?

By joining stainless steel champion Outokumpu, you become an integral part of a global team that is reshaping the future of sustainability and technology leader in the industry. Your unique blend of education, experience, technical skills, and creativity will contribute to Outokumpu’s commercial success and our Group Brand and Marketing vision of becoming the leader in storytelling and a global benchmark in B2B-marketing.

Our people drive our innovation

At Outokumpu, people and their expertise are at the core of everything we do—from operating advanced production systems to driving continuous improvement and innovation.

We are also committed to equality and fairness and are proud to be the first company in the stainless steel industry to receive the Fair Pay Workplace certification.

What we offer:

•    Competitive benefit package including health, dental, disability, life and voluntary insurance options.
•    Time to recharge through PTO plus paid holidays and parental leave.
•    Work-life balance with a flexible work schedule so you can focus on your professional and personal priorities.•    Retirement plan and company matching 
•    Employee Assistance Program.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law. 
 
If you need an accommodation to complete any part of the application process due to a disability or medical condition, you may call 251-281-3631 or email humanresources.sl-usa@outokumpu.com.